Old film
Posted by jobb | 9 Feb, 2012In 1997, during the peak of the Eastman Kodak company in any case, also won't expect after 24 years today, the stock market has shrunk at the maximum value ( $31000000000) 1%. In January 19, 2012, a representative of the "American Dream" of the enterprise, its shares on the NYSE ceased trading, the final price is only 36 cents per share, the total market value fixed at $97180000.
Previously, Kodak has filed for bankruptcy protection, while the company also announced by Citibank offers $950000000, for a period of 18 months, financing, Kodak vice president Chris Payne says, Kodak is expected sometime in 2013 according to the" bankruptcy law" the eleventh chapter complete reorganization. Once in the Kodak film smile on people and Kodak with the same desire: hope this century-old shop can be swung through business restructuring. Kodak like General Motors as good luck, bankruptcy reorganization after life?
Also the film, the film is lost
In 1883, Kodak company founder George Eastman's invention of the film, 1888, the first Kodak camera market, Eastman let photography" as the use of pencil convenient" dream into reality, the era of public photography by Kodak open.
After a long time," Kodak" is almost synonymous with photography, Kodak in 1976, American film and camera 's market share reached 90% and 85%. Until the end of last century, Kodak is often ranked the world 's five most valuable brand list.
Kodak 's rise is based on innovation, some say, Kodak is the" google". The Kodak before either, photography equipment or technology, and nothing to do with ordinary people, is Kodak photographic popularization, lets more people picked up a camera, played the photography, also let more ordinary people life moments can be permanently retained. Kodak company 's annual revenue in 1996 to a record $16000000000, 1999, company profit also reached a peak -- $2500000000, later, Kodak is started on the painful downhill. In 2011, Kodak annual income to drop to $6200000000, the company stock was" fortune" magazine as " the United States of America 's top 500 big loser" third. Kodak stock performance is" true", during the past year, the stock fell nearly nine into.
Kodak 's fall is not" cold day". Earlier, before filing for bankruptcy, Kodak will have to "buy" his 1000 patents, in exchange for cash flow to ensure the company operation. A rely on technological innovation to win the leading enterprise, eventually end up selling patents self-help, there was much frustration. Ironically, now giant heavy down digital technology was first developed, kodak. In 1975, relying on its advanced traditional imaging techniques, Kodak developed the world 's first digital camera, but this epoch-making innovation did not bring in profit growth, Kodak certainly will think, they will suffer a big in the digital tide.
Since the invention of the digital camera, since it has a number of digital photography major patent, Kodak should be more clearly than others digital technology to traditional industry of film threat. " The economist" magazine's recent related reports, 1979, Rochester College, Kodak executives Simon Business School professor Larry Mattson has written a very forward-looking significance report, report to describe in detail how the market from photographic film time permanently into the digital era, first of all government surveys, followed by the professional photography fields, the last is the mainstream market, the report predicts, to 2010 digital technology will fully popularize. And the reality of the" error" only a few years. Obviously, the digital technology brings the full impact in Kodak's" surprise", but why" having foresight" Kodak could not keep up with the pace of change?
